Your Voice

The latest Your Voice feature, giving LBV members a platform for their views on the current business landscape in Leicester.

Mark Robinson is managing director and joint co founder of Creative62.

How would you describe what your business does?

Creative62 is a creative brand agency that works with marketing decision-makers. We have a flair for brand that makes our client’s jobs easier. And a habit for achieving significant results, which is what it is all about.

What are the biggest opportunities for your business?

The current climate and post COVID environment will create significant business opportunities as companies evolve and take advantages. Brand will play a vital role in this. Our approach delivers a broader view of a brand for SMEs, and this also creates a higher return on investment.

What are the biggest challenges for your business?

The challenges have always been the same, convincing businesses that a brand is far more than a logo. Brand is a kaleidoscope of related things in both the traditional and digital mediums. And a brand needs to be invested in and isn’t created overnight.

What would you identify as the key strengths of Leicester?

We have two outstanding universities, a fantastic business community and a commitment to developing a more outstanding Leicester offering to attract investment. In recent years there has been chatter of a multi-purpose city centre. COVID has created a canvas where Leicester can reinvent itself, building on its reputation and expanding the offering to those who choose to live and work in the city.

What are the top three ways in which Leicester can develop to support the business community?

• Drop in hubs for business meetings – Bookable in advance. Get business back to the city
• A calendar of TED-style talks from experts outside the city via education/ business collaborations
• Develop a multi-purpose/ use city centre with a mix of retail, leisure, entertainment, hospitality and social